08 Lumina Growth Lab · United States Shipped
A Dream 100 where every account is researched before anyone writes
Built for a growth agency running account-based outreach for an enterprise consulting firm.
- Before
- A raw list of target companies and decision-makers, emails unverified, and two verticals that buy differently
- After
- Every email verified, every company researched once across ten topics, each prospect matched to a persona and offer for its vertical, positive replies in Slack
- 10
- research topics per company, run once per company
- 9
- CEO packages built for the hardware and tech vertical
- Target companies
- Decision-maker contacts
- Persona and offer per prospect
- Positive replies in Slack
01 What changed
- Every account is researched before anyone writes to it
- A company is researched once, however many of its people are on the list
- Fintech and hardware prospects each get their own personas and offers
The full story The problem, how we approached it, and what we built
Lumina Growth Lab runs account-based outreach for an enterprise consulting firm: about 100 ideal companies per vertical, each one worth a conversation with its CEO. We built the pipeline behind it, from a raw list to verified contacts, company research, a buyer persona and an offer per prospect, and personalised outreach, with positive replies routed to Slack.
02 The problem
An enterprise consulting firm wanted conversations with the CEOs of about 100 ideal companies per vertical. High-touch outreach like that only works if every message shows real knowledge of the person and the company.
The two verticals, fintech and hardware, have different buyers and different offers, so one script could not serve both.
03 The approach
We built the pipeline in stages: load the list, verify every email with MillionVerifier before any outreach, read each contact's recent LinkedIn posts with Apify and Claude, then research each company across ten topics with Perplexity. A company is researched once, however many contacts work there, and the findings flow back to every contact.
Each prospect is then matched to a buyer persona and an offer for its vertical before any outreach is drafted: letters, call scripts and LinkedIn messages. Positive replies are routed to Slack.
04 What we built
- Email verification on every contact before any outreach, to protect sender reputation
- Contact enrichment from each person's recent LinkedIn posts
- Company deep research across ten topics, run once per company
- Buyer persona and offer mapping per vertical: fintech and hardware
- Personalised outreach drafts, and positive replies routed to Slack