19 ENDY Inboxes · United States Shipped
From fulfilment bottleneck to inboxes inside 24 hours
- Before
- Two founders clicking through every inbox setup by hand
- After
- New customers live inside 24 hours, fulfilment off founder time
Under 24 hr inbox delivery, from 2 to 3 days
- Under 4 weeks
- to live, in the founder's words
- Five figures
- of MRR added, in the founder's words
Input
- New customer order
ArrAI
Provisioning & fulfilment engine
Output
- Live inboxes, under 24 hr
- Operations dashboard
01 What changed
- Fulfilment stopped depending on founder time
- New customers go live in a day instead of joining a backlog
- The dashboard became the system the business runs on
The full story The problem, how we approached it, and what we built
A cold email infrastructure company was growing faster than it could onboard customers. We automated inbox setup and fulfilment, then built the dashboard the business now runs on.
02 The problem
ENDY sells cold email infrastructure. Demand was climbing, but every new customer meant the same manual, multi-step inbox setup and fulfilment process.
The founders had become the bottleneck. Growth was capped by how fast two people could click through provisioning.
03 The approach
We mapped the full path from sale to live inboxes and isolated the steps that were pure mechanical repetition.
Those steps were automated end to end. Then we built a SaaS dashboard so the team could see and run fulfilment without ever opening a spreadsheet.
04 What we built
- Automated inbox provisioning and setup flow
- End-to-end fulfilment pipeline, from order to live inboxes
- Operations dashboard for tracking and managing every account
- Backend rebuilt for reliability at higher volume